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How To Derive Value From B2B Blogging
Iz študije podjetja Forrester:
Engaging Customer Communities In Conversations Is The Key
The number of business-to-business (B2B) firms that started blogging in 2007 plummeted compared with 2006 as corporate bloggers ran into roadblocks stemming from a misalignment between invested effort and expected returns. Rather than cross blogging off of the marketing communication list, B2B marketers would do better to embrace one of the four strategies prominently used by bloggers to attract readers, build conversations, and engage community members in sharing their experiences with their online peers.
Four Blog Strategies Produce Community Marketing Value
itemStrategy One: Be A Conversation Starter, Not A Spoiler
itemStrategy Two: Make Blog Content Entertaining, Easy To Digest And To Use
itemStrategy Three: Connect The Dots Between Events And Community Involvement
itemStrategy Four: Invite Thought Leaders, But Coach Them On Community Etiquette
Več
Engaging Customer Communities In Conversations Is The Key
The number of business-to-business (B2B) firms that started blogging in 2007 plummeted compared with 2006 as corporate bloggers ran into roadblocks stemming from a misalignment between invested effort and expected returns. Rather than cross blogging off of the marketing communication list, B2B marketers would do better to embrace one of the four strategies prominently used by bloggers to attract readers, build conversations, and engage community members in sharing their experiences with their online peers.
Four Blog Strategies Produce Community Marketing Value
itemStrategy One: Be A Conversation Starter, Not A Spoiler
itemStrategy Two: Make Blog Content Entertaining, Easy To Digest And To Use
itemStrategy Three: Connect The Dots Between Events And Community Involvement
itemStrategy Four: Invite Thought Leaders, But Coach Them On Community Etiquette
Več
sreda, 09. julij 2008
torek, 08. julij 2008
ponedeljek, 07. julij 2008
sreda, 04. junij 2008
Oglasno nadlegovanje
Tale video zgodbica čudovito razloži razliko med oglasnim nadlegovanjem in virusnimi metodami.
Link na video
Link na video
nedelja, 02. december 2007
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